Technology, culture and the market are evolving at great speed, bringing with them changes in the way we connect. In this galloping global news, we outline 5 trends that 2025 will bring for corporate communication in companies.
Would you like to know the latest trends to improve your company’s communication?
In today’s corporate world, digital communication plays a crucial role because it represents a milestone of a company’s productivity, enabling the achievement of important communication objectives such as inclusive language, corporate transparency and equal opportunities.
The 5 main trends that 2025 will bring for global communication are in line with technological evolution, globalization and changes in consumer expectations. A clear example of this is Artificial Intelligence.
In this article we present the main trends that will help you achieve your company’s objectives:
1. Artificial Intelligence and Advanced Automation: Boosting Corporate Communication
The Latin American business system is undergoing a profound transformation thanks to artificial intelligence (AI). According to multiple studies, 60% of companies have begun to integrate this technology in the last three years. The data is even more surprising to learn that 20% began to apply it in 2023, anticipating needs and offering fast and effective solutions for their users.
AI has become a key tool for improving communication, personalizing content and optimizing the customer experience. A clear example of this is banking, where 29% of organizations have more than 5 years of experience in the use of Artificial Intelligence.
What are you waiting for to apply AI in your company?
2. Data-driven storytelling: a key trend for companies in 2025
In an information-saturated world, presenting data in a clear and compelling way is an essential skill. As Cole Nussbaumer mentions, in his book Storytelling with Datadata alone does not tell stories, so it is necessary to learn how to create and share them in an optimal way.
By 2025, this ability will be even more relevant. It is estimated that the volume of data generated globally will reach 175 zettabytes (unit of information storage), so transforming figures into narratives that not only inform, but also capture attention and facilitate decision-making will be indispensable.
Storytelling appears as a solution, an ideal and accessible method to share information more effectively. To achieve this, the relationship with Artificial Intelligence is essential to analyze and visualize data in a more secure way, allowing to improve its visualization with the creation of interactive and personalized dashboards (data tables) that make data “come to life”.
Numbers can talk too, and in 2025 doing so effectively will be easier with data-driven Storytelling!
3. Effective communication: a driver of business productivity
Does your company use inclusive language to communicate?
According to the World Health Organization, more than one billion people live with some type of disability. In addition, studies indicate that 70% of consumers value companies that demonstrate a commitment to accessibility in their messages through inclusive language.
By 2025, using this type of language (Braille, sign language, divergent hearing, among others) will reflect and build deeper and more permanent connections, making it easier for your company to maintain or enhance its reputation for equal opportunity, respect and social responsibility.
All companies must adapt their communication strategies to maintain their attention and relevance to diverse global audiences. Inclusive language has become a pillar of professional communication!
4. Remote and hybrid work: effective communication in the new work environment.
The trend of remote and hybrid work is here to stay. Platforms such as Microsoft Teams, Slack and Zoom will continue to evolve to facilitate more effective and natural collaboration between teams, thus strengthening the trend of the homeoffice trend.
A world of opportunities has been created, but there are also new challenges to address. Today, 48% of employees work at least part of the time from home and it is expected that by 2025, 60% of companies will maintain a hybrid model.
In this context, being able to communicate fluently is a necessity. It is not only about job responsibility, but also about building relationships of respect and collaboration that enrich the work and the shared experience.
The trend of the homeoffice requires particular communication skills, especially when it comes to multilingual teams. Therefore, language skills play an important role in facilitating integration, minimizing errors, increasing productivity and generating greater economic benefits for your company.
5. Privacy and data security: priorities in corporate communication
Data protection is a necessity in a world where the volume of information handled by companies continues to grow. According to studies, 90% of users expect their data to be protected and for organizations to act transparently about how they collect and use it.
Corporate transparency is not just a legal obligation, but an opportunity to build trust!
By 2025, it is estimated that companies that prioritize privacy will have 30% higher customer loyalty, with clear and responsible communication being a key differentiator. In addition, failing to comply with regulations such as the General Data Protection Regulation (GDPR) can impose fines of up to 4% of your company’s global revenue.
